one-to-one coaching
train smarter (not harder) for the competitive edge
This is research-led training for the ambitious
precision training for measurable results
For you to get better at your chosen sport, it isn't about mindless "beastings" or lifting heavier weights.
It's about precision, efficiency, and tracking results.
Get bespoke S&C coaching that integrates scientifically-proven biomechanics, sport psychology, and anatomical principles.
Tailored specifically to you. Your injury history. Your competition schedule. Your unique physiology. And your sport's demands.
science-backed training,
adapted to the individual
“My son who fences for Great Britain used Ian’s services to prepare for the Junior Commonwealth Games, in which he achieved a Gold Medal.
Ian was excellent at identifying his particular fitness needs and he was very pleased with the support he provided.
Based on our experience we would highly recommend Ian’s services to elite athletes.”
Strategic training is safer training
Generic training programs don't address your specific needs.
They waste energy on exercises that don't transfer to your sport. And they often lead to plateaus, frustration, or worse — injury.
That's where professional strength and conditioning makes the difference.
The faster route to peak performance
testing with the same kit the pros use
Professional grade assessments —
We use the same technology and equipment trusted by Premier League footballers and NFL teams to:
Establish your true baseline performance
Identify specific imbalances
Track measurable improvements
Adapt your programme based on real data
ignore all that generic nonsense
Understand the “why” behind the “how” —
When you understand why you're doing each exercise, you become more invested in proper form and technique. This leads to:
Faster skill acquisition
Better movement patterns
More efficient force production
Lower injury risk
Strategic thinking that carries beyond training
better results with less wasted effort
The power of exercise economy —
The Bespoke Conditioning approach is designed to deliver:
Improved neuromuscular control within weeks
Enhanced technique and movement efficiency within the first month
Measurable strength gains tailored to your sport's requirements
Reduced mechanical stress on joints
Increased power output when it matters most — during competition
When the delivery style is as important as the programme
Good communication is key to success.
Trust is essential for athletes to wholeheartedly put themselves into the training programme.
So building strong relationships with our athletes is at the forefront of our coaching approach.
the trust needed in training
“As well as the content of Ian’s coaching helping me stronger and more physically resilient, his delivery and communication skills have been a game changer.
When I’ve worked with other physical performance coaching in the past, I’ve felt like they were on auto-pilot, reeling of a bunch of exercises they give to everyone.
But in sessions with Ian, he’s always got the patience when I can’t quite get a movement nailed first time (or fifth time for that matter). He’s genuinely invested in the success of this athletes. Even the amateur ones, like me. There’s a level of trust there that gives me added motivation to train.”
Performance, Longevity & a competitive-edge